RŌZ by Mara Roszak Closes Significant Minority Investment From L Catterton

The significant minority investment will support the company’s long-term growth strategy, accelerating retail and professional channel expansion, continuing to build a best-in-class team, and advancing its vision to become a modern, category-defining haircare brand

Los Angeles, California - RŌZ, the meticulously formulated clean haircare line rooted in professional performance, created by celebrity hairstylist Mara Roszak, announced the close of its latest financing round with a significant minority investment from L Catterton with participation from existing investors Silas Capital and G9 Ventures. The capital will be used to accelerate retail distribution, deepen the brand’s professional salon footprint and education, expand the team, and support ongoing product development.

For more than two decades, Mara Roszak has shaped the effortless red-carpet hair of A-list clients, including Emma Stone, Zoe Saldaña, Olivia Wilde, Natalie Portman, and Cara DeLevingne. Roszak launched RŌZ in 2021 to bring professional-grade performance, clean ingredients, and more sustainable packaging to a category where she saw a significant gap. At the time, neither the professional salon channel nor the consumer haircare market had seen meaningful disruption from a single brand capable of resonating with both audiences. RŌZ was created to bridge that gap, and with Roszak’s expertise driving each innovation, the line of essentials caters to consumers and professionals alike.

Since debuting with two core formulas, RŌZ has expanded into a curated collection of eleven styling and care products and is now sold through Sephora, Credo Beauty, Nordstrom, Goop, Amazon, rozhair.com, independent retailers, and professional salons nationwide. Supported by a dedicated in-house sales team, the brand’s salon channel continues to scale, with double-digit door growth year over year.

L Catterton joins existing investors Silas Capital and G9 Ventures. The investment also builds on earlier support from a group of Hollywood makeup artists, hairstylists, brand advocates, and friends-and-family investors, including Melanie Inglessis, Rachel Goodwin, Pati Dubroff, Sami Knight, Kylee Heath, Ericka Verrett, Lily Collins, Daisy Ridley, Zoe Saldaña, and Brooklyn Decker.

This round follows the launch of RŌZ’s latest styling innovation, the Wave Texturing Spray, an innovative styling essential created to achieve Mara’s signature Canyon Waves™, the soft, effortless, undone texture inspired by the ease of California.

“From our very first conversation, L Catterton clearly understood what I was building with RŌZ. They share our belief in building a brand that resonates across both professional and consumer channels, and fully appreciate that best-in-class product development earns trust in both. They are simply the best in the business—strategic, thoughtful partners with a proven track record of helping scale brands I admire. To have partners who are this aligned with our values, and fully committed to protecting what makes RŌZ special while helping us grow strategically, feels like a real gift. I couldn’t imagine a better partner for this next chapter,” said Mara Roszak, founder of RŌZ.

“We are committed to partnering with founders who are redefining a category through innovation, creativity, and a uniquely compelling offering for consumers, and we believe Mara and RŌZ are doing just that in prestige haircare – delivering genuine efficacy, a differentiated formulation philosophy, and a sensorial experience that has built a community of evangelists," said Courtney Nelson, Managing Director at L Catterton. "What Mara has built—a brand that has earned the broad trust of both the professional stylist community and the everyday consumer – is difficult to achieve and incredibly rare at this stage in a company’s life cycle. We are excited to partner with Mara and the RŌZ team and to help them continue to accelerate their extraordinary growth.”

ABOUT RŌZ
RŌZ (pronounced rose) is founded on the belief that beautiful hair doesn’t have to be complicated. Their nourishing, lightweight formulas prioritize professional performance and ease of use above all else. The expertly edited collection of essentials uses highly effective, nature-derived ingredients to help you achieve your most beautiful hair day, every day.

About L Catterton
L Catterton is the largest global consumer-focused investment firm managing approximately $40 billion of equity capital across multiproduct platforms dedicated to private equity, credit, and real estate. The firm's funds have the ability to invest between $5 million and $5 billion, across the capital structure, in well-positioned consumer businesses. Leveraging deep category insight, operational excellence, and a broad network of strategic I’m relationships, L Catterton's team of more than 200 investment and operating professionals across 18 offices partners with management teams to drive differentiated value creation across its portfolio. Founded in 1989, the firm has made over 300 investments in some of the world's most iconic consumer brands. For more information, please visit www.lcatterton.com.


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